The Purge

Media quiz

 

 

 

 

John Lewis Christmas 2015 Advert

 

 

Man on the Moon’ features the story of a girl called Lily who spends much of her time staring through a telescope. In the run up to Christmas, she spots an old man, wearing scruffy clothes and living alone in a little shed on the moon. She tries to contact the man, by waving, firing messages via an arrow. With no joy towards the end the man receives a parcel with balloons attached to it sent
from lily so that he can see her.

 

Brand values-

 

quality, department store

 

Camera shot type-

 

in the first scene there is a close up shot of the little girls face it then goes into a establishing shot showing the audience the location. I think the close up at the beginning is very effective because we instantly know who the main character is this gives the audience a much more understanding and clearer view throughout the rest of the advert. though out the advert long shots are used to give us a more focused view on the settings

 

Diegetic sounds-

 

There is not many diegetic sounds during the advert however in the scene where they are having a party the music lyrics stop and you can hear laughing from the children this sets a enthusiastic mood

 

Non diegetic sounds-

 

As soon as the advert starts it plays a song over the top of the video. the song played is half the world away it is a very nice song that fits perfectly with the video and the songs lyrics reflets on the video. in one scene the lyrics go and its just instrumental then after the chorus starts again 

 

 Lighting-

The lighting starts of quite dark when the little girl is looking out the window in her room but then it gets lighter as we go on in the advert especially when she goes into the living room and the Christmas tree lights sets the Christmas mood, this creates a happy mood for the audience.

Costume-


The people are all just wearing normal casual every clothes, however in one scene everyone is dressed up very brightly some with tinsel around their neck this is very effective because it sets the Christmas mood

Props-

The main prop that is used over and over is the telescope that the girl looks through in almost every scene, there are also many other props such as a Christmas tree, the bench that the man sits on
I think that the use of the telescope being repeated is very effective as this gives us a wider image of the story

 

 

  

 

 

 

 

 



Storyboard Script

Storyboard

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