Pathos

 

Pathos adverts are depicts an appeal to sympathy

 

 

 

 

This gives the audience sympathy for the child and gives you a tone of being sad because it shows the emotion the child is going through and how he is suffering. also the quote 'your words have power use them wisely' makes the audience maybe re think about hurtful things that maybe hurt someone, it does this through emotive language. the choice of language can effect the consumers emotions either positive or negative.

 

 

Ethos

 

influenced by character of the author

 

 

 

 

 

this advert is an example of a ethos advertisement it has a picture of Jennifer Aniston of it advertising 'smart water' this convinces the buyer hat if they buy the water they can be like her as she is known for looking younger than she really is

 

 

logos

 

it is a appeal to logic and a way of persuading an audience by a reason

 

 

 

 

this is an example of an logos advert, the quote that is across the screen persuades the audience that their brand is better than any others and by buying their product you will do the right things.